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Tag: #DBAmiami

Show Me the Money!

June 1, 2019 MKTGabor

When Hector Hernandez, aka Digital Kahuna, shared his insights on Digital Marketing at the Digital Branding Analytics Miami 2019 Conference,…

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Posted in: Digital Marketing, Leadership, Marketing Analytics, MKTG Filed under: #DBAmiami, Digital Kahuna, Jerry Maguire, Show me the money!

Orlando Meets Las Vegas…In Alcatraz

May 31, 2019 MKTGabor

When Kathy Mayor was CMO of Carnival Cruise Line, she had a special challenge on her hands after the infamous…

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Posted in: Leadership, Listen MKTG, MKTG Filed under: #DBAmiami, Alcatraz, Boxy Charm, Carnival Cruises, Poop Cruise

98% Non-conversion Rate

MKTGabor

At the recent Digital Branding Analytics Miami 2019 Conference, Evan Carroll shared an interesting case study of Westpac Bank of…

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Posted in: Digital Marketing, Leadership, Listen MKTG, MKTG Filed under: #DBAmiami, Conversion Rate, Westpac Bank, Winning

The Billboard is on Fire!

MKTGabor

When Mike Kappitt took over as CMO of Outback Steakhouse, he didn’t intend to cause a panic. He didn’t intend…

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Posted in: Content Creation, Marketing Analytics, MKTG Filed under: #DBAmiami, Billboard on Fire, Outback Steakhouse

Gumption. Fearlessness. Leadership. The Makings of a Master Marketer

May 25, 2019 MKTGabor

At the inaugural Digital Branding Analytics Miami 2019 Conference #DBAmiami, Joni Fernandez Marmo @joni1216 shared this from her extensive experience.…

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Posted in: Leadership, MKTG Filed under: #DBAmiami, Fearlessness, Forrest Gump, Gumption, Leadership

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