Omnichannel Hero

When Macy’s began to realize that their customers could no longer be segmented as online or in-store, they realized they had to break down the silos and bring both sides of marketing the 161-year-old retailer together.

Macy’s Chief Omnichannel Officer, R.B. Harrison, was up to being the hero needed to get the job done – check out the video below to hear him share insights:

We can all use heroes. Marketing – as I’ve written before – is no exception. It takes a massive effort to demonstrate, convince and shift a business as large and established as Macy’s into an unexplored digital frontier. Another way of viewing this is the presence of leadership. Macy’s has done much to evolve with the times and hopefully they continue to do so to remain solvent and relevant.