Inbound Marketing is an excellent way to drive traffic to your website. Underneath it all, you’re creating content that resonates with a member of your audience enough to get them to take some action.
If you’re strategic and disciplined, that can be the start of a long-term relationship that benefits everyone.
As a Marketer, your aim should be to get “to know and understand your customer so well the product or service fits him and sells itself” – Peter Drucker
Thus, your content creation should be targeted to fill whatever needs your customers may have.
So, that was all fine and good for a long time in Digital Marketing.
Times change.
Everyone is doing Inbound and your audience may be inundated with fantastic content. It’s everywhere!
So, what will differentiate you? What will help you stand out from all others?
In a Forbes article titled “This is the New Inbound Marketing”, Shama Hyder outlines why establishing thought leadership in the minds of your consumers is truly next-level Inbound Marketing.
Thought leadership requires a unique, authentic voice and a broad enough platform for your message to travel. However, if your organization can achieve this level of mastery, you will better cut through the clutter and get your message through to your audience. Isn’t that the goal to begin with?
