You decide you need a survey to give you some insights for decision making. You define your research objective and write your survey to answer the questions that are most pertinent to your objectives.
It sounds so easy – ask some questions, get some answers and use that data to impact your business and marketing efforts.
But if you’re going to get anything useful out of that survey, you have to be a scientific artist…basically, if you don’t write each question as part of a bigger picture, you’re going to miss out on crucial info and cut off deeper statistical analysis. It’s the difference between collecting some random data points and garnering potent data insights.
With how much goes into putting together a productive survey, why leave change on the table?