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Category: Marketing Analytics

What’s Old Is New Again

June 1, 2019 MKTGabor

The hype surrounding brick-and-mortar retail’s demise at the hands of e-tailers is almost absolute. Granted, there has been a rapid…

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Posted in: Marketing Analytics, MKTG Filed under: E-tailers, Online shopping, Sebastian Maniscalco, Tesla, TJ Maxx

Show Me the Money!

MKTGabor

When Hector Hernandez, aka Digital Kahuna, shared his insights on Digital Marketing at the Digital Branding Analytics Miami 2019 Conference,…

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Posted in: Digital Marketing, Leadership, Marketing Analytics, MKTG Filed under: #DBAmiami, Digital Kahuna, Jerry Maguire, Show me the money!

The Billboard is on Fire!

May 31, 2019 MKTGabor

When Mike Kappitt took over as CMO of Outback Steakhouse, he didn’t intend to cause a panic. He didn’t intend…

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Posted in: Content Creation, Marketing Analytics, MKTG Filed under: #DBAmiami, Billboard on Fire, Outback Steakhouse

How to win at the StratX MediaPro Simulation Game

March 9, 2019 MKTGabor

I dominated this game and if you follow my tips, you can too! Skip the background info and get straight…

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Posted in: Digital Marketing, Marketing Analytics, Marketing Visualization Filed under: Business Strategy Game, MediaPro, Simcity, Simulation, Strategy, StratX, Winning

Mind mapping your brand

February 26, 2019 MKTGabor

In measuring brand equity, a popular qualitative research method is the mind map. It’s visual and facilitates communication of multiple…

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Posted in: Digital Marketing, Market Research, Marketing Analytics, Marketing Visualization, MKTG Filed under: Archetypes, Brand Audit, Brand Personality, Branding, Mind map, Mindmup.com

How to Get Growth-Driven Web Design Certified!

February 22, 2019 MKTGabor

I recently gained my HubSpot Growth-Driven Web Design Certificate. The process is easily superior to old school web design. With…

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Posted in: Content Creation, Digital Marketing, Marketing Analytics, MKTG Filed under: Growth-Driven Design, HubSpot, Infographics

Did Alcoholics Build Trader Joe’s?

February 21, 2019 MKTGabor

According to Tara Hunt of Truly Strategic, alcoholics did have something to do with Trader Joe’s taking off. Check out…

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Posted in: Leadership, Listen MKTG, Marketing Analytics, MKTG Filed under: Boeing 747, Google, Storytelling, Tara Hunt, Trader Joe's

Is Neuromarketing science fiction? No – it’s a Marketing reality!

February 20, 2019 MKTGabor

If I told you that Marketers know what people want, you probably wouldn’t be surprised, right? From desiring luxury goods…

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Posted in: Digital Marketing, Listen MKTG, Market Research, Marketing Analytics, Marketing Visualization, MKTG Filed under: Bingo, Buying brain, Lizard brain, Neuromarketing, Pinky and the Brain

The Promo Uh-Oh

February 10, 2019 MKTGabor

On this episode of Truly Social, Tara Hunt breaks down – using facts and figures – why retaining your existing…

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Posted in: Digital Marketing, Leadership, Market Research, Marketing Analytics, MKTG Filed under: Amazon, Fromagerie, Kevin Hillstrom, Lifetime Value (LTV), Mine That Data, Mr. Burns, Release the hounds, Tara Hunt, Truly Inc.

How to Pass HubSpot’s Inbound Marketing Certification

February 3, 2019 MKTGabor

I went from zero Inbound Marketing knowledge to passing this HubSpot Certification with 97% – and you can too! Click…

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Posted in: Content Creation, Digital Marketing, Listen MKTG, Market Research, Marketing Analytics, MKTG Filed under: Content Creation, HubSpot, Inbound Marketing

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