When Macy’s began to realize that their customers could no longer be segmented as online or in-store, they realized they…
We’ve all encountered customer service from the customer side, employee side, or maybe even both. In hospitality, we are often…
In measuring brand equity, a popular qualitative research method is the mind map. It’s visual and facilitates communication of multiple…
If I told you that Marketers know what people want, you probably wouldn’t be surprised, right? From desiring luxury goods…
On this episode of Truly Social, Tara Hunt breaks down – using facts and figures – why retaining your existing…
I went from zero Inbound Marketing knowledge to passing this HubSpot Certification with 97% – and you can too! Click…
How do Customers Perceive Your Brand? Do you know? We develop our target markets and put so much into our…
We visualize the Marketing and Sales process as a funnel – wider at the top and narrow at the bottom.It…
Airbnb has risen like a disruption rocket to come after the hospitality industry with a vengeance. By now, this is…
Thick Data or Big Data? If the two had to arm wrestle, who would win? The truth is, it depends…
