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Category: Hospitality Marketing

Customer Service Surprise?

March 30, 2019 MKTGabor

We’ve all encountered customer service from the customer side, employee side, or maybe even both. In hospitality, we are often…

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Posted in: Digital Marketing, Hospitality Marketing, Market Research, MKTG Filed under: Customer Service, Harvard Business Review

Airbnb – Branding Magic or Trickery?

January 21, 2019 MKTGabor
A magician in a top hat conjuring magic

Airbnb has risen like a disruption rocket to come after the hospitality industry with a vengeance. By now, this is…

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Posted in: Hospitality Marketing, Market Research, MKTG Filed under: Aibiying, Airbnb, Branding, China, Hilton, India, Intercontinental, Lego, Marriott

Thick Data vs. Big Data – Arm Wrestling for Hospitality

January 15, 2019 MKTGabor
Man in suit holding tablet with digital marketing analytics projection

Thick Data or Big Data? If the two had to arm wrestle, who would win? The truth is, it depends…

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Posted in: Hospitality Marketing, Market Research, Marketing Analytics, Marketing Visualization Filed under: Ace Ventura, AI, Big Data, Dashboards, Over the top, Personalization, Revenue Management, Stallone

Difference between a Logo and a Brand

December 21, 2018 MKTGabor
Brand-Vs.-Logo

In a recent talk, Seth Godin breaks down the difference between Nike and various hotel companies like Hyatt, Marriott and…

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Posted in: Digital Marketing, Hospitality Marketing, Leadership, MKTG Filed under: Airbnb, Brand, Hilton, Hyatt, Logo, Marriott, Nike, Seth Godin

To Trust or Anti-Trust?

MKTGabor
Google Monopoly Man "Googolopoly"

Google is the dominant force in Search MKTG. But beyond their roots in Search, they have 7 total platforms with…

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Posted in: Digital Marketing, Hospitality Marketing, MKTG Filed under: Antitrust, GDPR, Google, Search, TripAdvisor, Yelp!

Turning Customer Service Pennies Into Gold

November 15, 2018 MKTGabor

Clueless Customer Service is killing your brand. Let’s see if you’ve ever had this experience before: you’re in line at…

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Posted in: Hospitality Marketing, Leadership, MKTG Filed under: Branding, CRM, Customer Service, Lifetime Value (LTV)

Going Above And Beyond For Customers

November 13, 2018 MKTGabor

How far do you go in anticipating your customer’s needs AND in using that approach to exceed their expectations?  …

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Posted in: Hospitality Marketing Filed under: Customer Service

A Picture Is Worth A Thousand Words

MKTGabor

Just as a picture is worth a thousand words – or perhaps a thousand angry words that you’re obviously BLIND…

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Posted in: Hospitality Marketing Filed under: Airbnb, Gmail, Infographics

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