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Category: Digital Marketing

The Omni

June 30, 2019 MKTGabor

If you’re of a certain, unspecified age and you live in Miami, chances are you know about the Omni shopping…

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Posted in: Digital Marketing, MKTG Filed under: Amazon, BigCommerce, E-tailers, Miami, Miami Herald, Omnichannel, Retail, The Omni

Standing on the Shoulders of Giant

June 29, 2019 MKTGabor

This may be the quintessential Isaac Newton quote. Progress over the course of human history underpinned Newton’s discoveries. We are…

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Posted in: Digital Marketing Filed under: AI, Facebook, Google, Milton Friedman, Sir Isaac Newton

Omnichannel Hero

June 22, 2019 MKTGabor

When Macy’s began to realize that their customers could no longer be segmented as online or in-store, they realized they…

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Posted in: Digital Marketing, Leadership, Market Research, MKTG Filed under: Evolution, Omnichannel, Superhero MKTG

Show Me the Money!

June 1, 2019 MKTGabor

When Hector Hernandez, aka Digital Kahuna, shared his insights on Digital Marketing at the Digital Branding Analytics Miami 2019 Conference,…

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Posted in: Digital Marketing, Leadership, Marketing Analytics, MKTG Filed under: #DBAmiami, Digital Kahuna, Jerry Maguire, Show me the money!

98% Non-conversion Rate

May 31, 2019 MKTGabor

At the recent Digital Branding Analytics Miami 2019 Conference, Evan Carroll shared an interesting case study of Westpac Bank of…

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Posted in: Digital Marketing, Leadership, Listen MKTG, MKTG Filed under: #DBAmiami, Conversion Rate, Westpac Bank, Winning

The Client is Always Right!

May 2, 2019 MKTGabor

Ah yes – the old, tried and true, customer service saw, repurposed for a client project. A friend of mine…

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Posted in: Digital Marketing, Leadership, MKTG Filed under: SOW, Walt Disney

Best in Show…rooming

April 27, 2019 MKTGabor

Online retail has been built up as the death knell of traditional retail. Certainly, the power and convenience of the…

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Posted in: Digital Marketing Filed under: Chicken Little, Generation Z, Pendulum, Showrooming

Whatever Floats Your Boat

April 20, 2019 MKTGabor

Recently, I had an opportunity to work on an Instagram Ad campaign for a class project targeted at Virgin Voyages.…

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Posted in: Content Creation, Digital Marketing Filed under: I'm on a boat, Instagram, Virgin Voyages

Influencer Marketing in 2019

April 13, 2019 MKTGabor

Klear put together a report titled “The State of Influencer Marketing in 2019”, where they analyzed over 2M Instagram #ad…

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Posted in: Digital Marketing, MKTG Filed under: Influencer Marketing, Instagram, Klear

Customer Service Surprise?

March 30, 2019 MKTGabor

We’ve all encountered customer service from the customer side, employee side, or maybe even both. In hospitality, we are often…

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Posted in: Digital Marketing, Hospitality Marketing, Market Research, MKTG Filed under: Customer Service, Harvard Business Review

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