A Picture Is Worth A Thousand Words

November 13, 2018

Just as a picture is worth a thousand words – or perhaps a thousand angry words that you’re obviously BLIND if you think that dress is gold – so, too, is an infographic for business decision-making.

 

There was a time not long ago (well, relatively not so long ago anyway) when Gmail began offering 1GB of storage space – at a time when Yahoo was offering 4MB of free storage. On a side note, did anybody have any clue what “relevant text ads” meant? Anyway, since then there has been exponential growth of data spurned by new devices, new software and more and more connectivity amongst it all.

 

When it comes to your business, how do you figure out what info is important? How do you view that data in a way that’s meaningful?

 

It’s easy to drown in a sea of data – infographics help cut through the clutter.

 

This infographic on the impact of Airbnb on the hospitality industry is one good example.

There are countless data points that we could use, but this infographic focuses on 9 key figures and there are a few anecdotes, too.

  • Number of countries and cities Airbnb operates in
    • Insight: 3 quick bullets that set the current stage
  • Percentage of leisure and business travelers who have used Airbnb
    • Insight: Penetration into major hospitality segments
  • Number of listings Airbnb has compared to top competitors
    • Insight: In 10 years, Airbnb has more listings than next 3 top competitors
  • Airbnb valuation compared to top competitors
    • Insight: Airbnb is already 2nd and growing rapidly
  • Historical growth of Airbnb
    • Insight: Several preceding years of exponential growth
  • Projected growth
    • Insight: Profitability projected to increase >$3B/year by 2020 in 3 years
      • ~25% increase in profit
  • Why is Airbnb so popular?
    • Insight: 6 out of 10 customers prefer to hotels
  • Occupancy rates in top US cities – Airbnb vs. hotels
    • Insight: Airbnb has more excess capacity than hotels
      • Can afford to be lower on price/night
  • Airbnb focus on corporate travel
    • Insight: 1000% increase in corporate accounts in 2 years
      • On track for nearly 1 million corporate accounts by 2018